Author Archives: awalden

Book Review: Mavericks at Work

“If you do things the way everybody else does them, why do you think you’re going to do any better?” Originality. This was the centerpiece of the Purple Cow and really, this is the key element to becoming a maverick. The maverick pushes…

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A Saturday night in Yosemite

Bridget and I scooted down to Yosemite with some friends (Meghan, Brian, Anya) for a Saturday night. We left early morning (7am) and arrived in Yosemite for lunch. We reserved a spot, at the Diamond O campground, about a mile out of the…

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A Pura Vida Affair

Celebrate Good Times – Come On! Bridget and I recently had a shindig over at our house. There was so much to celebrate, that we didn’t want to select just one thing. So… with an open house, 2 year anniversary, 1/2 birthday, and…

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From the Reno Aces to wedding laces

Tish and Dave tied the knot on July 31st in Tahoe. It couldn’t have been a better day for a wedding overlooking Lake Tahoe.  Plus, it was Bridget’s first job as a wedding photographer. Watch out Ansel Adams! The minister was pretty funny.…

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The Marketer’s Perspective on Hotmail’s Newest Release

Last month Microsoft began rolling out the newest release of Hotmail to its 360 million users, promising “the next generation in personal email.” The release was geared towards de-cluttering and streamlining the inbox. While some of the new features seem to be a…

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ASPCA ScreenMate Unveiled

Desktop Application Offers New Way for Supporters to Engage The ASPCA® (The American Society for the Prevention of Cruelty of Animals®) launched ASPCA ScreenMate, a new desktop application that allows supporters to stay even more connected to the animal welfare cause. ASPCA supporters now…

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Gardening with Ciscoe

When Bridget and I lived in Seattle, we came across a TV personality that was full of energy and fun to watch. He usually was seen for a quick gardening segment on the news, but he packed his segment with a touch of…

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A Jam-Packed June and July

The past few weeks have been pretty fun and a good start to the summer. Boly’s Bachelor Party June kicked off in San Diego for me. Despite telling Bridget that the guys wanted a weekend in Napa, ten of us rented a beach…

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Book Review: iPhone and Ipad App Marketing

Mobile applications are an interesting item to market. You’re basically marketing something that markets you.  Jeffrey Hughes’ iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps covers the strategy of how to market your mobile app: After you get…

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Book Review: Purple Cow

Seth Godin. If this name doesn’t sound familiar, he is the type of person that inspires thought. He makes you think and challenges to think deeper. His daily blog post (which arrives to me via email) is short, sweet, and to the point.…

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Adventures

A blog that's dedicated towards online marketing, sustainability, and, well, life as we know it.