Desktop Application Offers New Way for Supporters to Engage

The ASPCA® (The American Society for the Prevention of Cruelty of Animals®) launched ASPCA ScreenMate, a new desktop application that allows supporters to stay even more connected to the animal welfare cause.

ASPCA supporters now can receive desktop news alerts throughout the day that range from useful pet tips to inspiring pet stories to ASPCA rescues. ScreenMate users will also receive ASPCA Advocacy Alerts to stay informed and updated about legislation that affects animals and how supporters can take action to help strengthen animal laws.

“We are thrilled to launch this exciting new desktop application for our supporters,” said Betsey Fortlouis, Vice President of Member Communications for the ASPCA. “With the ASPCA ScreenMate, pet parents and animal advocates alike can easily access valuable information and updates about the ASPCA’s vital work right from their desktop.”

Dashboard features of the ASPCA ScreenMate include a look at the newest ASPCA products and information as well as the work of various corporate partners who are helping improve pet health and safety.  For example, because 30,000 car accidents per year are caused by unrestrained pets, the ASPCA, with the support of Red Lion Hotels and Bergan Pet Products, is offering advice on enjoying safer car rides with four-legged friends. Users can control the various updates through the desktop dashboard.

ScreenMate Users can also select a virtual dog or cat to name and play with on their desktop.  Whether playing fetch with your virtual pet or rewarding them with a treat afterward, the pet will stand in as a loyal friend when users are away from their faithful companions at home.  Virtual pets can be hidden from the desktop or “fall asleep” when users aren’t playing with them.
To support the ASPCA from the convenience of your desktop, go to www.aspcascreenmate.org.

The ASPCA is dedicated to providing effective means for the prevention of cruelty to animals. Whether fighting against animal cruelty, promoting pet adoption and spay/neuter, or helping change laws to improve our pets’ lives, they are the acting voice of our pets.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c] [3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org.

To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspca. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca.