Mobile applications are an interesting item to market. You’re basically marketing something that markets you.  Jeffrey Hughes’ iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps covers the strategy of how to market your mobile app: After you get approval from the App Store on releasing your app, the hard work [...]

Seth Godin. If this name doesn’t sound familiar, he is the type of person that inspires thought. He makes you think and challenges to think deeper. His daily blog post (which arrives to me via email) is short, sweet, and to the point. And despite taking three minutes to read, I’ll think about his words [...]

So the past month I’ve been chipping away at an email strategy book. With the merger into One to One, I’ve been placed into our email and widget division. So, I figured I could use a little more info around email strategy. Email is the most cost-efficient marketing medium available today. According to the book, [...]

One day I was sitting over at the Weaver household, and Ron comes in and throws this book at me. “You want to read this? I don’t want to. My friends in New Zealand say it’s good.” I looked at it and wasn’t too interested. But while I was waiting for Bridget, I managed to [...]

This little tidbit was something I wrote before we merged into One to One interactive. One thing I noticed while readings this is that mobile phones are getting more savvy in interpreting HTML email (e.g. Iphone), but this is still not standard. Catering to the Mobile User Today, the term cell phone is now only [...]

As with any traveling, there’s a lot of down time. Whether riding on a train or waiting for a ferry, this gives a lot of opportunity to catch up on some books. For our Greece trip, I brought two. The Art of War by Sun Tzu This book is a classic that I’ve heard about [...]

Since I’ve been working at Twelve Horses, we’ve been doing some cool stuff with a few of my clients. Here’s a short summary of some of the things that my clients have been up to. Website Redesigns Over the past year, we’ve launched a few sites, which I’ve been part of the entire process or [...]

A Saturday ago I decided to nerd out at the Reno-Tahoe Word Camp. Twelve Horses was a sponsor, so this also motivated me.  The day was composed of different speakers talking about aspects of WordPress. WP is our CMS of choice for blogs, but the functionality doesn’t stop there, and there was a lot to [...]

The development of the Web today includes powerful applications that mimic desktop software. Google Docs has tried to provide the functionality of Microsoft Office. Picnik is attempting to target Photoshop users. And even our own Content Management System, WebGen, uses some of the basics that made Dreamweaver so popular a few years ago. Perhaps the [...]

Samsung has started to run the above campaign which has become a pretty effective use of viral marketing. I believe viral marketing for corporations is not an easy task to do, so I commend those that do it well.  It’s grabbed a few million views over the past few weeks. So… that made me wonder [...]