This book YES! was a surprisingly great book. From a scientific perspective, it gives us methods that we are persuaded by. The way socially we manage our own ways of influence is extremely interesting.  The book covers many factors of persuasion, all relating to six universal factors of influence: Reciprocation (obligation) Authority (look for experts [...]

Malcom Gladwell develops complex concepts within his simple and clear stories. This is the second book I’ve read from Gladwell, and it was a good read. The Tipping Point discussed three characteristics that cause epidemics: contagiousness/stickiness, how little causes have big effects, and how change happens in one dramatic moment. And this is the the [...]

“Are you a snake-oil salesman or a scientist?” This short read takes the scientific approach of social media. It points to the best-practices and asks them to show proof why things are shared. And then it goes deeper into the research-driven results. Just because an idea is viral, doesn’t mean it’s a good one. Tons [...]

A book about understanding the people you manage, this takes the approach that there’s no processed way to become a productive manager. As many know, the relationship people have with their direct manager affects how long they stay at the company and their overall happiness. Talented managers retain talented people. A manager’s job is not [...]

Good to Great explores the concept of what characteristics of how companies become great. The author studied many corporations who have experienced sustainable growth and success over decades. It’s not a manner of a growing industry, a competitive advantage in information, or one specific leader that sets these companies apart. No, they uncovered a handful [...]

Originally Posted: Humans naturally like to praise others. We enjoy telling people how great they did; we clap for an entertaining performance, and we admire the people we want to be like. Being social is human, and we praise one another publicly to help fill this natural need. In Facebook , this praise is not [...]

Originally posted on: One to One Global, 7/6/11 A desire for adventure, a look into the past, a family bonding trip – we vacation for a unique experience with our own motivations. But what pushes us to “Like” a destination’s content? And what keeps us subscribed to them, even after we travel? What Works: Relevance [...]

This book had a lot of great points on selling a product through game-based marketing. But, the book was very biased. You could tell the book was written by a gamer, trying to show why games matter in marketing. This would have been a great book if it was written by a marketer, who had [...]

Originally posted:  http://www.onetooneglobal.com/blog/2011/04/27/the-black-eyed-ps-of-marketing/ (04.27.11) Remember when marketing only used to consist of the four P’s – Product, Price, Place, and Promotion? Back then businesses crafted a message, delivered it through one-way media channels – commercials, billboards, flyers – and we, as consumers, could only choose whether or not to trust this information. Today, we still [...]

Bridget got this book for me for my Birthday. It was a good read, and it had some useful info, which I’ve shared below. You have the unique Idea: Sometimes uniqueness and creativity can mean making things that already available but better and more focused than competitors Market Research: Be realistic on Market: (Exit Strategy [...]