Archive for January 2012

Book Review: Tipping Point

Malcom Gladwell develops complex concepts within his simple and clear stories. This is the second book I’ve read from Gladwell, and it was a good read. The Tipping Point discussed three characteristics that cause epidemics: contagiousness/stickiness, how little causes have big effects, and how change happens in one dramatic moment. And this is the the [...]

January 22nd, 2012
Topic: Online Marketing Tags: None

Book Review: Zarrella’s Hierarchy of Contagiousness

“Are you a snake-oil salesman or a scientist?” This short read takes the scientific approach of social media. It points to the best-practices and asks them to show proof why things are shared. And then it goes deeper into the research-driven results. Just because an idea is viral, doesn’t mean it’s a good one. Tons [...]

January 11th, 2012
Topic: Online Marketing Tags: None

Nine great things from 2011

Turning 30 Bridget and I both celebrated our second annual 29th birthday, which included a countdown, a scavenger hunt of our life, and a surprise party   Exploring Nevada’s Outback With Lisa, we decided to venture east on Highway 50 through Fernley, Fallon, Austin, Eureka, and Ely  to become a survivor of the Loneliest Highway.   [...]

January 6th, 2012
Topic: The Daily Grind Tags: None

Northwest House Crawl, Year 3

2011 marked the year that TJ moved into our neighborhood, a few houses down from Rob and me. Well, we knew we had to act quickly for our Northwest house crawl.   This year was going to be a bit more intimate, and we decided to run a theme. So, we crawled just like Mad [...]

January 2nd, 2012
Topic: The Daily Grind Tags: None

An Ironman Thanksgiving

For Thanksgiving we ventured down to Arizona to enjoy the 75 degree weather in Scottsdale. Oh yeah. Ron was also going to run an iron man.  Nagisa joined us, and we explored the surrounding area. Man, it was nice. Well, we might as well give a first-hand experience of Ron’s iron man experience. Take it [...]

January 2nd, 2012
Topic: The Daily Grind Tags: None

Book Review: First, Break All The Rules

A book about understanding the people you manage, this takes the approach that there’s no processed way to become a productive manager. As many know, the relationship people have with their direct manager affects how long they stay at the company and their overall happiness. Talented managers retain talented people. A manager’s job is not [...]

January 1st, 2012
Topic: Online Marketing Tags: None

Book Review: Human Technology – A Toolkit for Authentic Living

I have no idea how this book found it’s way into our library. I may have picked it up for free at some point. But it stared at me in our closet, asking me if today it was to fulfill it’s purpose. So, I grabbed it. The majority of this book is centered around the [...]

January 1st, 2012
Topic: The Daily Grind Tags: None