I started a new job with Noble Studios at the beginning of February. Since then, we’ve been able to accomplish some amazing things:
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ASICS On-Premise Marketing This was an on-premise Facebook app, which turned out to be a great multi-channel experience. A person would be at the national wrestling event or running event and see ASICS. ASICS would be hosting a few different challenges (e.g. rope climb, sprint, etc.) and the person would agree to the TOS by signing into Facebook. The person would finish the challenge, and an admin would score the results, which would feed into the challenger’s Facebook timeline. If the person conducted all three challenges, they’d receive a coupon code. |
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Ford Fusion 2013 Social Release Ford was releasing the Fusion 2013 and wanted to deliver an engaging custom Facebook and YouTube tab. We delivered the ability to visualize comments with words used to describe the Fusion. This came with an interactive word cloud, as well as a word map showing which regions were using the words the most. Among some other features, Ford also purchased YouTube for the day and directed traffic to an live streaming event. This directed traffic to a virtual gift basket to where they were giving away free gifts. |
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Verizon Atom Ball Working with Wildfire, Verizon wanted to create an atomic ball that would show different gifts floating around a main prize. This was the only flash project I worked with this year, but we created the ability for the agency to edit the gift pictures, descriptions, etc. through XML. |
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Katy Perry Movie Release Paramount wanted to give the ability for fans to create the poster for the Katy Perry movie. We created a drag-and-drop application that allowed people to create the poster through the app. Fans could also submit their own poster, which would be reviewed before becoming public. Fans could then vote on their favorite posters. After the voting was finished, Katy Perry reviewed the top posters and picked the winning poster. |
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Die Hard Release Die Hard is coming back for another round. And to celebrate and create a buzz around the release, we created a Meme for the Die Hard fans. A person would grab a picture they’d like to use from the movie. They’d then select either a standard saying (e.g. “Yippie-Kiyay”) or create their own to share to their wall. |
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Honorable Mentions
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