“ It’s a Major Award!”
“Shucks, I wouldn’t know that. It looks like a lamp.”
“ What is a lamp, you nincompoop? It’s a Major Award. I won it!”
“Damn, hell, you say won it?”
Nothing is quite as memorable as in the Christmas Story where Ralphie’s Father plugs in his leggy award, for the entire neighborhood to see. He was a very proud award winner that day.
I was able to share a similar moment this past week.
MediaPost, one of the marketing industry’s leading resources for research and news, hosted an annual APPY Award Show in San Francisco. The event brought together some of the leading voices behind the Mobile/Social/Email world to the OMMA Global Conference.
The award show highlights the top mobile applications that were developed throughout the past year. One to One Connect was invited as a finalist for the Marketing/Branding/Advertising category for its work on the ASPCA’s PetWeather app.
Our goal for the app was to help extend the ASPCA’s mission to help improve our pet’s overall welfare. So, we developed, Pet Weather – an app that notifies pet owners when adverse weather conditions arise that affect their pet. The mobile tool also provides a daily weather-related pet picture, pet tips, and news of the progress the ASPCA is making across the nation.
This was a great project to work on, so to hear the final words of the MediaPost announcer say “the winner is… ASPCA’s PetWeather App from One to One Connect” is quite a great story to share.
So, this is me, plugging in our award for the entire neighborhood to see from our front window. “It’s a major award!”
Congratulations to the ASPCA and the rest of the One to One Connect Team!
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Features -Displays 3-day forecast |
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