Archive for the 'Online Marketing' Category

Bringing Home an APPY

“ It’s a Major Award!” “Shucks, I wouldn’t know that. It looks like a lamp.” “ What is a lamp, you nincompoop? It’s a Major Award. I won it!” “Damn, hell, you say won it?” Nothing is quite as memorable as in the Christmas Story where Ralphie’s Father plugs in his leggy award, for the [...]

March 6th, 2011
Topic: Online Marketing Tags: None

Book Review: Peak

This book had an interesting journey. It started off in the hands of David LaPLante, who then discussed the power behind the Maslow pyramid with the executives at One to One. Snippets of insight were passed along in our employee meetings, and the Conley’s Maslow Express traveled into our local business library, which I pulled [...]

February 13th, 2011
Topic: Online Marketing Tags: None

A little Maslow

I had to recently do a bit of research on Maslow. So here’s the long winded version: Hierarchy of Needs In the mid twentieth century,  Abraham Maslow, developed a theory on what motivated people to do certain things. Instead of focusing on research subjects that were neurotic as many people in the field did at [...]

February 9th, 2011
Topic: Online Marketing Tags: None

Keep Your Pets Safe with the ASPCA Mobile App

While enjoying yourself at a distant beach, your phone chirps for attention. Curious, you find a Pet Weather Warning on your phone: “Heavy Rains: Keep your pets inside today” Your neighborhood has been surprised by a fast-moving rainstorm. What to do? You’re hundreds of miles away, and you didn’t see it coming. You immediately call [...]

February 7th, 2011
Topic: Online Marketing Tags: None

The Social Email Ecosystem

Conversations are happening. About you, about me, about the text we got last night, and what our dad just said. In the social realm, not only content, but conversational content is king. It’s worth sharing and responding to. But how do you effectively grab people’s attention in a medium with so many voices? How do [...]

February 5th, 2011
Topic: Online Marketing Tags: None

Book Review: Outliers

The Story of Success A lot of people recommended this book: Tam, Ron, Ralph and Signa, and even Rob listened to the audio version, so I picked up the book before I left on my travels. And so now I’m in the club… the book club, I guess. This book had some really interesting ideas [...]

December 31st, 2010
Topic: Online Marketing Tags: None

Book Review: The Ultimate Sales Machine

When someone says they are a salesman, what do you think? Do you envision a church goer who can do no wrong? No. I’d say the majority of people have a negative perception.  We always base the worst case example to symbolize the group. And really, it’s not fair. The good sales people are friendly, [...]

November 21st, 2010
Topic: Online Marketing Tags: None

Book Review: Mavericks at Work

“If you do things the way everybody else does them, why do you think you’re going to do any better?” Originality. This was the centerpiece of the Purple Cow and really, this is the key element to becoming a maverick. The maverick pushes how to differentiate himself from the competition in smart, strategic ways.  This [...]

September 17th, 2010
Topic: Online Marketing Tags: None

The Marketer’s Perspective on Hotmail’s Newest Release

Last month Microsoft began rolling out the newest release of Hotmail to its 360 million users, promising “the next generation in personal email.” The release was geared towards de-cluttering and streamlining the inbox. While some of the new features seem to be a response to what other webmail clients already offer, Hotmail added some unique [...]

August 23rd, 2010
Topic: Online Marketing Tags: None

ASPCA ScreenMate Unveiled

Desktop Application Offers New Way for Supporters to Engage The ASPCA® (The American Society for the Prevention of Cruelty of Animals®) launched ASPCA ScreenMate, a new desktop application that allows supporters to stay even more connected to the animal welfare cause. ASPCA supporters now can receive desktop news alerts throughout the day that range from useful [...]

August 23rd, 2010
Topic: Online Marketing Tags: None