This book was staring at me in my bookcase. I had read this for a class in college, and at the time, I felt that it was a good read. So, I decided to run through it once again: – 1+1 = 3 Consuming insight + Brand Insight = Sweet spot – 5th P of Marketing [...]
Good to Great explores the concept of what characteristics of how companies become great. The author studied many corporations who have experienced sustainable growth and success over decades. It’s not a manner of a growing industry, a competitive advantage in information, or one specific leader that sets these companies apart. No, they uncovered a handful [...]
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