Originally posted:  http://www.onetooneglobal.com/blog/2011/04/27/the-black-eyed-ps-of-marketing/ (04.27.11) Remember when marketing only used to consist of the four P’s – Product, Price, Place, and Promotion? Back then businesses crafted a message, delivered it through one-way media channels – commercials, billboards, flyers – and we, as consumers, could only choose whether or not to trust this information. Today, we still [...]

Bridget got this book for me for my Birthday. It was a good read, and it had some useful info, which I’ve shared below. You have the unique Idea: Sometimes uniqueness and creativity can mean making things that already available but better and more focused than competitors Market Research: Be realistic on Market: (Exit Strategy [...]

It begins with the wine… Two weeks ago, we purchased the “golden” ticket for a wine weekend in Placerville with the rest of the Weaver/Nesler crew. On the way there, we ran into some bad luck. Bridget and Ron weren’t feeling great to begin with; we hit a snow storm over the pass, and then [...]

        A bit easier said than done, right? This book grabs the ideals adding time back to your day. In fact, if you look at GTD or the “Getting Things Done” principals, you will almost find a cult of people who live by these principles. There’s apps in the  app store  in [...]